Youth virtually engage their peers on National Voter Registration Day

College students reach out to hundreds of thousands of potential voters in massive registration push

Press Release

-For Immediate Release-

For More Information:
Elizabeth Radcliffe, OSPIRG Board Chair, (971) 470-4671‬, [email protected]
Manny Rin, Student PIRGs New Voters Project Director, 925-234-1457, [email protected]

Eugene, Oregon  Although COVID-19 has reshaped the election landscape in 2020, as in the past, motivated young Americans are leading the efforts to mobilize their communities this fall, even with minimal face-to-face interaction on campus. On National Voter Registration Day (Tuesday, Sept. 22), college student leaders with the OSPIRGs’ New Voters Project will raise their peers’  awareness over social media, organize diverse coalitions of student groups and hold virtual events in an online effort to register thousands of students to vote. 

While traditional on-campus outreach has halted across most of the country, students are still focused on using personalized tactics to mobilize young people — the largest potential voting bloc in the United States. 

“Voting is the most powerful way we can make our voices heard. The coronavirus pandemic has complicated the process, so we are building large, diverse coalitions on our college campuses to push for safe voting policies,” said Elizabeth Radcliffe, state chair  “National Voter Registration Day is just the first step in our effort to turn out students this November.”

The goal of this year’s National Voter Registration Day is to increase participation in democracy by registering, educating, and activating students in the campus community. 

At University of Oregon students hosted an event student leaders sharing why they vote including student body president Isiaih Boyd, UO Muxeres, and student athletes Mya Felder and Haley Cruse. 30 volunteers were inspired to take action by helping their friends register to vote online.

OSPIRG Students partnered with University of Oregon Athletics, BEOREGON, and 20 student groups in the Ducks Vote coalition, to ensure students have the ability to exercise their most basic right – the right to vote.

Looking to build on these results, the OSPIRG students will keep working to increase voter participation of students at University of Oregon before the voter registration deadline. Students are already planning to make thousands of calls, texts, and class announcements to make sure students are registered and have everything they need to cast their vote.

“Right now, young people are fired up — going to protests and signing petitions. We need to make sure we make our voices heard on Election Day as well,” said Manny Rin, director of Student PIRGs’ New Voters Project. “In an online world, young people are uniquely set up to organize others. It’s time we show the country that America’s largest generation votes!”


Follow National Voter Registration Day activities through social media on September 22 by searching #PIRG,  #NationalVoterRegistrationDay, #CampusTakeover and by following @ospirgstudents 


The Student PIRGs  voter registration and turnout effort is part of its New Voters Project campaign, one of the largest nonpartisan youth voter mobilization efforts in the country. The Student PIRGs’ New Voters Project has run peer-to-peer student voter mobilization drives to turn out the youth vote on college campuses for more than 30 years. Its philosophy is that the full participation of young people in the political process is essential to a truly representative, vibrant democracy. The New Voters Project does not endorse, either explicitly or implicitly, a political candidate or political party for elected office.

Founded in 2012, National Voter Registration Day is designed to create an annual moment when the entire nation focuses on registering Americans to exercise their most basic right—the right to vote. Nearly 3 million Americans have registered to vote on the holiday since the inaugural National Voter Registration Day in 2012.